Amber is the crystalized lifeblood of a tree. A drop of sap over many years hardens into a beautiful formation that, when light shines through, transforms into wondrous hues.

Similarly, over time, ideas and expressions flow through the veins of a society, and they crystallize into beautiful works of art.

One of the ways that culture is communicated and shaped over time is through the work artists do with the light that emanates from the best of society, what we might call the spirit of the age. Artists reflect this light into new images, capturing it from varying perspectives, allowing us to see new dimensions of ourselves, our culture, and our communities. This kind of art is like a piece of amber illuminated by a ray of sunlight. Without light, the amber is dead; with light, it comes to life as it casts new hues, like a beacon in the darkness, guiding humanity onward. Wassily Kandinsky said that such works serve to “preserve the soul from coarseness; they "key it up," so to speak, to a certain height, as a tuning-key the strings of a musical instrument.”

Art like this does not happen overnight. It grows from rich soil, nourished by hundreds of thousands of works that have gone before. It is not birthed by a single mind, but rather by a collective consciousness, the child of a turbulent history.

At Amber Culture we liken our work to growing a tomato plant. There’s the main stalk, and then there’s dozens of offshoots. For the main stalk to grow, the offshoots also need to grow, but they need to be pruned before they drag the main stalk down. This means for us, while we may set out in different directions, experiment with things, and lose our way from time to time, we see all this as part of the work of letting that main stalk grow. We allow the offshoots to grow, see where they are leading, and then decide if we should continue to nurture them or if they need to be pruned. As offshoots are pruned they add fertility to future endeavours, they are the sacrifices that must be made in order to transform a landscape from barren to fertile.

We believe art serves a social purpose, without needing to be literal, paternalistic, or heavy handed. Using the more subtle instruments of melody, tone, texture, composition, harmony, balance, metaphor, it can awaken transformation both within ourselves and our society.